Friday, October 23, 2009

Moore Advice: Trade In? Don't Be Silly... or Lazy!

Hopefully, you are only considering a trade in because you're out of marketing money and have exhausted all other possibilities of getting rid of your vehicle at a fair price. If that isn't the case, of course, I'm going to tell you not to trade in your vehicle. And I could easily be accused of having an agenda -- try the AMS strategy! But the bottom line is that you can lose $500 to $2000 by trading in your vehicle, depending on what you're selling.
Trading in is a "cut your losses" and perhaps "convenient" solution if you're "made of money" to "selling" your car. Did you follow all of those quotation marks? :-) I just don't want you to give up too soon. Consider this... if a trade-in is an option, you might as well try drastically reducing your price for a week or two -- just not quite as low as trade-in value. See if you get any bites that way.
The extra time and little bit more money you invest in your last ditch efforts to get all of the proper value out of your car WILL BE well worth it. I've said it before... selling a car is not easy. But that doesn't mean you should pay the price of the "easy" way out... and you can quote me on that!

Auto Marketing Systems - 866-326-9921

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