Tuesday, April 7, 2009

Moore Advice: Get the Word Out That Your Car is For Sale

You've heard it before... Never sell a car to someone you know. Why not? Because there's a law of nature out there that says when you sell a car to a friend or acquaintence something is going to break, crack, rupture, rip, or flat out fall off within a month of the sale whether the vehicle was in perfect looking and/or working condition or not when the title and money changed hands. I don't think that qualifies as Murphy's Law, but it sounds like a cousin. If that's not bad enough, you then find yourself running into your [former?] friend more often than you ever did prior to selling him or her a -- unbeknownst to you -- broken car. Your promises of ignorance of any problems fall on deaf ears and the weight of the guilt trip is lightened only by the new car you're driving while your on it.
I remind you of this unwritten rule, still tested and broken by those who dare, to offer you something more. While you might want to avoid selling your car to someone you know, you can always sell it to someone your friend knows. My point being this... get the word out. Let your friends know that you are trying to sell your vehicle. Let your co-workers know. Let your church family know. Let your book club know. Let your ball team know. While you may not want to sell it to someone you know first hand (because they'll also call you and tell you about everything that ever goes wrong with the vehicle), there is no law I know of that says you shouldn't sell a vehicle to a friend of a friend.
It should be no surprise that this is often a very successful path to selling vehicles; however, it is surprising how often this path goes untraveled by sellers. Word of mouth has been around longer than any advertising or marketing venue known to man so don't be afraid to speak up! You'll be amazed at how many people know someone else who is looking for a used vehicle to buy.

Auto Marketing Systems - 866-326-0949

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